Lester Adams serves as the Chief Hospitality Officer of Sphinx Hospitality, Inc., where his primary responsibility is to identify hospitality assets for acquisition that align with the company's core investment thesis. Before joining Sphinx Hospitality, Mr. Adams held a similar role at ViacomCBS, where he developed strategic plans, created brand initiatives, and negotiated licensing agreements with entrepreneurs, companies, and funds for various projects, including hotels, theme parks, malls, and family entertainment centers. His work leveraged the renowned brand portfolio of ViacomCBS, which includes MTV, Nickelodeon, BET, Comedy Central, Paramount, and CBS. Mr. Adams is also the founder and owner of Conduit Mediation and Advisory, an agency dedicated to helping entrepreneurs expand their business holdings in franchising, licensing, and other ventures across industries. With over 20 years of experience in commercial real estate development, Mr. Adams has specialized in hospitality and
public-private partnership projects. His career highlights include senior roles in franchise development and emerging markets with organizations such as Choice Hotels International, the Asian American Hotel Owners Association, Marriott International, and InterContinental Hotels Group (IHG).